NAIFA Blog

Do you or your company have a Facebook, Twitter or YouTube page, use LinkedIn for recruiting or have a public blog? If so, please share that information with NAIFA. We're gathering resources and information to help us help members navigate the new opportunities and challenges of social media and online social networking.

NAIFA members tell us they are signing up for social networking accounts. In a recent online poll of Weekly Connections readers, one-third said that they use Facebook in their business. Farmers Farmville Blimp

Companies also continue to increase their visibility on social networking sites.

• A Farmers Insurance promotion offered a virtual insurance product for the Facebook game FarmVille that includes a contest to win a ride on the real Farmers Insurance blimp. (Contest ends Nov. 15.)
• New York Life recently held a Facebook and Twitter contest giving away copies of THE GAME OF LIFE®: New York Life Edition. 
• AFLAC DuckThe AFLAC Duck has 7,200 followers on Twitter and the company runs his humorous posts on the front page of its website.  

LinkedIn, which describes itself as "Your professional network of trusted contacts," has 36 million members in the United States (68 million worldwide) and is the online recruitment resources. The professional networking site is also popular with Weekly Connections readers: 17 percent say they use it, while an additional 17 percent say they use it with Twitter. NAIFA’s LinkedIn Group has more than 500 members. (Join your NAIFA colleagues at http://linkd.in/naifanational.)

What can NAIFA do to help its members make the most of social networking? Please give us your thoughts, and share with us your and your company's social networking sites in the comments area below.

For more information, contact Vicky Dobbin, Director of Communications, (703) 770-8113.