Jennifer Alford, a past recipient of Advisor Today's Four Under Forty award, offered the following advice about low-cost word-of-mouth marketing during an interactive Sept. 14 conference session:
Create buzz about your business by keeping the focus off you and centering it on your clients.
Develop a 30-second introduction that is client-centric and memorable.
Send handwritten thank-you notes to prospects and clients.
Recovered from the saved listing 2010/09/index.html. The original standalone capture is unavailable; this may be an excerpt.