Social Media Can Humanize Adviser Marketing - InvestmentNews

Recovered from the saved listing 2011/09/index.html. The original standalone capture is unavailable; this may be an excerpt.

By Lavonne Kuykendall
"Few advisers have a robust presence on social-media websites such as Facebook, LinkedIn and Twitter, experts said, largely because of questions surrounding compliance and uncertainty over what to say or do. While advisers with a specialty or niche practice may have an advantage in terms of social-media content, advisers and online experts said that having a marketing niche isn't essential to stand out."

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