What are the keys to future growth in the U.S. life insurance market? According to a panel of industry executives at the 2011 annual Life Insurance Conference hosted by LIMRA, LOMA, ACLI, and the Society of Actuaries, they include:
- Reaching middle-market consumers
- Appealing to younger clients using social media and “a strong dot com space”
- Attracting a new generation of younger producers to the business
The panel consisted of J. Eric Smith, president of USAA Life Insurance Company, Thomas M. Marta, president and CEO of Symetra Financial Corp., and Gary “Doc” Huffman, president and CEO of Ohio National. The panelists acknowledge that the industry faces challenges, but each is optimistic about its future.