A New York Times personal finance column
on potential regulations by the Department of Labor and Securities and Exchange
Commission that would require registered representatives to provide a fiduciary standard
of care to their clients claims that “it’s all too easy for stock and
insurance brokers to avoid rules that require them to put their customers first….”
It seems the columnist may not have a clear understanding
of how NAIFA members and other insurance advisors operate. First, they are
among the most tightly regulated financial professionals on the planet. They
are bound by so many rules that it would make your head spin (see
more on that below).
Second, insurance advisors rely on their good reputations to
ensure that they get referrals and repeat clients. Those who do not have their clients’
interests at heart are not successful in the business for long.
A regulator-imposed fiduciary duty would entail far more than
simply “acting in the best interests of clients.” It is a legal requirement
with potential liability costs. It could threaten business models that
advisors have used to successfully serve tens of millions of clients.
The real questions are whether insurance and financial advisors
should be subject to more extensive federal regulation, whether additional
regulations would address real problems and whether those regulations could
harm the consumers they would aim to protect.
A Common Misperception
According to the Times column, “Brokers
are currently required only to recommend ‘suitable’ investments, while
investment advisers must act in their clients’ best interest. The S.E.C. rule
would generally put them on even footing.”
We don’t think so.
Rules and regulations imposed on
registered representatives of broker-dealers go far beyond those requiring them
to recommend suitable products. Registered reps must comply with dozens of
rules covering nearly every aspect of their businesses, from how they
communicate with clients to how they interact with senior citizens, from how
they advertise to how they keep and maintain records.
The much maligned suitability
standard is governed by no fewer than six Financial Industry Regulatory Authority
(FINRA) rules and more than a dozen Regulatory Notices and Notices to Members.
It requires registered reps to compile and regularly update detailed investor
profiles for each client. Registered reps must get to know their clients and
have a strong understand of their clients' interests.
Unlike a fiduciary standard, under
which claims of a breach are investigated only after the fact, the suitability
standard is rules-based and forward-looking. Registered reps face near constant
scrutiny and annual compliance reviews by their broker-dealers. The
broker-dealers, in turn, are subject to detailed FINRA examinations
approximately once every two years.
For the sake of comparison, the
SEC has said that it examines fewer than 9 percent of investment advisers each
year, and more than a third of investment advisory firms have never undergone
SEC examination.
Meanwhile, no studies convincingly
show that the advice given by investment advisers is “superior” to that given
by registered reps. It is unclear what problems a DOL- or
SEC-imposed fiduciary regulation would address.
Furthermore, the claim that
heaping additional regulatory burdens on registered reps and their clients
would put them “on even footing” with investment advisers is simply not true.
FINRA is not going away. Registered reps would still have to comply with FINRA
rules in addition to whatever new regulations the DOL and SEC might impose.
Some in the investment adviser
crowd have pushed for additional regulation of registered reps (they seem to
believe having stricter regulations for those they perceive as competitors
would be in their best interests),
but very few have volunteered to subject themselves to the FINRA rules currently
applying to broker-dealers and registered reps.
There is plenty of room for different business models and different
regulatory regimes in the financial services universe. Contrary to the Times column’s
claim that the industry and others are “waging a campaign against any proposed
new rules,” NAIFA is not opposed to regulation. Good regulations are crucial
for protecting consumers and ensuring the integrity of our members’ industry.
We simply hope that the DOL and SEC ensure that any new
regulations address clear problems and do nothing to hurt middle-market
investors who are largely served by NAIFA members.
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